A Sustainable Business in Our Changing Landscape Research Paper

A Sustainable Business in Our Changing Landscape - Research Paper Example The organization has introduced various products up till now and is always on the frontline for taking advantage of all the latest technological breakthroughs that happen globally. The strategy of diversification has proven to be successful for the company, and it is evident from its continuously increasing performance. The challenging phase of the organization was when it was sued for doing unethical marketing activities – it was believed that the corporation forced its suppliers to supply the raw materials only to it. Other challenge encountered was the violation of anti-competitive strategy, and it was evident from the company’s tactics of getting monopolistic position in the market. Afterwards, the environment was becoming tougher and more competitive, and, presently, all businesses are facing rapid changes happening in the business environment. Some of the major changes, as highlighted by Witiw (2007), that are happening in the volatile environment of today are the following: global economic recession is happening at a faster pace; the economy of a country is severely impacted by the failures of the organizations, by natural disasters and terrorist attacks; top management needs the employees’ supports to enhance the performance; behaviors of the consumers are changing, and children are observed using computers and other technological gadgets at a very early stage; suppliers of the country are impacted by the production facilities transfer to China and India; natural disasters have been occurring at an increasing rate across the world; and violence is spilling from society to various schools, colleges and workplaces. Therefore, the best way of conducting business activities these days is to use the online tools so that the companies are able to respond to consumers’ demands proactively. The trend of shifting from traditional ways of running the business enterprises to online direct selling to the customers is evident – the strategies adopted by Dell, Nokia, Apple, HP and many other companies are the examples. Therefore, the best tool for Microsoft Corporation is to do e-marketing and develop good and an effective e-marketing plan. A Sustainable Business in a Changing Landscape Introduction Internet has revolutionized the way organizations do business these days and it has eased ample activities for the business. Now, businesses can do every activity with few clicks, and they just need to remain well-informed about the technological advancements that are happening these days. The organizations must design their business objectives and strategies in a way that they take advantage of amenities provided by the internet (Smith & Chaffey, 2005). Likewise, internet has opened diverse range of avenues for businesses to conduct their activities and the best opportunity given to companies is that of e-marketing (Rossi et al., 2007). In order to ensure that businesses are able to survive in such a tough and com petitive environment, they will have to develop strategies that will help them earn the customers’

The Interior Market of Dehenhams in 2014 Essay Example | Topics and Well Written Essays - 2750 words

The Interior Market of Dehenhams in 2014 - Essay Example Some of the notable designers include Ted Baker, Jane Packer, Erickson Beamon, Janet Reger, Matthew Williamson and Ashley Thomas among others. Based on its high investment in British design for the last 20 years, Debenhams has benefited from a stable financial position that has assisted the company in expanding to other countries. This paper discusses the direction that Debenhams interiors market is heading for 2014 with reference to its customers, products, and the retailer. The consumer In efforts to increase its sales, Debenhams has embarked on increasing the number of customers who purchases its products. Debenhams customers are individual consumers who cut across the whole family regardless of gender, age, and social status as well as foreign customers. Its main business is in clothing though they have adopted various strategies in order to successfully tap footwear industry (Data monitor, 2011). Majority of the customers are women who spend few minutes to almost the whole day i n the stores. The time spent by the customers in the store varies from one store to another depending on their purchasing power. For example, most customers who visit White rose store are middle class earners and spend less time compared to the other store in the city center. They have customer who visit their store on weekly and monthly basis but on average a customer visits the store every quarter and spends about half a day in different sections shopping. More to that, the store boost itself based on increased number of online shoppers through its website as well as their iphone application for the smart phone users and a video facility that offer online display of products, well known designers interviews and photo shoots. (Data monitor, 2011). The company controls 17 percent market share in the clothing industry in United Kingdom. (Data Monitor, 2011). However, many customers visit the stores to compare prices and may end up visiting the store several times without making a pur chase and when they does it, most probably it will be an impulse buying of another product rather that what they needed in the first place. In UK, most shoppers have changed from using traditional shopping method to the internet based shopping. Debenhams has opted to use different channels to reach its target consumers; it has convectional stores as well as online kiosks (Neolane, 2013). It also allows its customers to order products that are not available on their shelves for the same day delivery. Clients adopt shopping methods that suits them. Debenhams customers who adopt new channels are frequent and valuable than then store shoppers (Data Monitor, 2011). Most customers are embracing these changes because online channels offer convenience and are slightly cheaper. This is especially so for Debenhams since most of their customers are women who are busy with family and tight working schedule. Customers are also given ample opportunities to compare the prices of the three products that include furniture, outdoor and lighting brands. In line with this, the company has enhanced its online shop, reduced the delivery period and increased its range of products.